Every business in any industry depends on the ability of it's managing team to be able to make decisive and crucial decisions but there comes a time where a true leader has to put his/her feet down and make THE Final decision. The creative and innovative cycle of any product or service is never ending. You can always come up with a better idea, perfection is at infinite.

Executive Decision making is a quality true leaders are born with. It's the ability to say enough is enough lets make something happen with what we've got or else we're going to lose our chance.

The lack of Executive decision making is truly evident in web startups. They never run out of creative ideas to do with their web sites but what they mostly end up with is not just lost chances but totally wrong products for the wrong target market.

Tell if you've done this before:

You come up with an idea that a small team around you (or a few of your friends) label it "brilliant". You spend countless hours mapping all your ideas together. You start the development process but every other week another new idea hits you and with all excitement you add it to your production queue and push off the launch date by a few more weeks. It's been a year since you started, you were suppose to launch by now but because of all the things you've added you'd need another 6 months to develop. meanwhile you're on sites like mashable and techcrunch and they have just announced a site that is doing exactly what you originally thought of doing. you start crying. you keep telling youmeanwhile most of the blogs can't seem to get enough of the competitor site even though you think their glass is half empty.

Another year passes and you're site is finally done and you're ready to launch but you no longer have just one competitor but  4 other sites have joined the niche market. you contact all of the big blogs and any PR source you can get your hands on but they turn you down and label you as "Just another [blank]", you tell your self i came up with the idea first a little under 2 years ago but now it's prime time is long over, there are enough competitors dominating the market that no matter how much publicity you even get it won't help your cause.

you've wasted 2 years of your life, you've missed yet another opportunity wave and now you've have to go through the innovation process all over again for a totally new and unique idea. The question is "are you going to learn from your bitter experience?"

if this has not happened to you still the same type of question still applies. Are you going to learn from the mistakes many sites are making today?

Executive Decision Making is all about optimizing your opportunities instead of wasting them. It involves sacrifice, it's a hard and risky decision but at least you won't waste 2 years of your life and wonder about it after.r self this site only has half of the features you're going to have.