It might sound obvious that you should do what you love instead of doing it for money and fame! but i was amazed when i saw the result for a survey that started a month ago that had just recently finished.

In short, majority of new entrepreneurs and web startup developers loved working in the online environment, they loved building sites, they loved designing, they kept up with a lot of blogs and news sites, but when asked if you have a web 2.0 website, how engaged are you in the site from an average user's perspective (none admin tasks)? the answers were alarming. Only %15 were active members and contributors of their sites where as %50 had completed the project and had moved on to another project. %70 of the people with multiple sites said they checked on their older site once in while to see how it was performing, where it lacked, if it needed more features or needed a zing to boost up the traffic.

In another question close to %35, or one third, said they stopped working on the site because it failed right at the beginning, how can you come to that conclusion within the first couple of months is beyond me.

Most importantly, When asked Why they started and built that particular project, %90 of responses had to do with either reputation, money (both funding and ad revenue), and excitement.

Conclusion

Basic philosophy: If you don't love everything about the site you're building then how could you expect other to love it!

Every successful person on planet keeps telling you to live and do things in life with passion. Do the kind of jobs that you are passionate about, marry the person you are most passionate about, learn out of the passion for knowledge... etc... but when it comes to doing business projects, we might be doing the business we are passionate about but the topic of the project has no soul or passion! WHY???

If you are passionate about sports, don't make a site about business that you are not passionate about. Being passionate about the topic and content of project gives your site extra soul and character not to mention that it makes it a personal affair as well. Be passionate about all aspect of your site and everything else will come to you, trust me!