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How to be newsworthy at all times

It doesn't matter if you own a simple blog or a complex web app, to survive you need to be mentioned on other news blogs and editorial news sources as often as possible. While you might look at being mentioned on news sources as publicity, in reality what you getting is far more important; you're gaining respect and acknowledgment. So next time you're thinking about how you can be mentioned on popular sites like TechCrunch, Mashable, GigOm, CNET, Wired, or any other on constant basis think about how you can build up on your reputation first and everything else would fall into their place much easier.

important: A full featured website that has done all the needed development up front and doesn't need to do much else is unfortunately newsworthy only once. If you don't need to innovate or improve on your perfection then there isn't much else news sites can talk about other than what they have said at the beginning. Take the examples of Truemors, Pownce, and Answers.com for example, they have not done any major updates or upgrades since the last time of their world wide web coverage. They haven't even redesigned their site and as a result you don't see them being mentioned on news blogs. Why is that? well, they don't have anything news worthy.

The trick of publicity savvy and business minded innovators is to draw a very complete and solid plan but release in phases. revealing all your cards at once doesn't do you any good but having something new to show for every few weeks keeps blogs on their tails as to what you have in store for them. Though most of the things you want to do are pre-planned but a multi phase release shows that you are constantly innovating under the hood, it also shows that you are pretty serious when it comes to taking care of business not to mention that you are trustworthy when it comes to taking care of people and that makes you newsworthy on a constant basis. Take the examples of FaceBook, Apple and Google, none of the news sites can't get enough of them, not because their are brand names but because they have something new that news sites can talk about. How do you think great brands are built anyways???

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Process vs. Process - Whose way is the right way?

i've been engaged in quite a few conversations in the last couple of weeks regarding strategy and process involved in constructing web projects. We all have different methods of practice, we do things differently based on the orientation that is most comfortable to us. Notice in none of articles so far i have tried to push for a single way of doing things but i've been trying to lay everything out on the table and let you chose your own methods.

There are a lot of blogs, magazines, and books that talk a great deal about how to build a great looking site, or a successful site, blog whatever. Everybody has his/her own way of doing things and just because they saw great results doing it their way doesn't mean it work the same for you as well.

before i launched this site, during the time i was still thinking about the design and what kind of CMS i should go with, i researched, bookmarked and printed out most of these articles (i plan to release my entire sources this weekend), and I found out that each person walked a different path that seems different but has a lot of things in common with another person but at the same each path was engineered, by accident or not, to fit each individual's unique situation.

Each article in one way or the other emphasized the process that got them to where they are now, which is a great deal of success. So while i was reading all these articles i started picking out the ideas that i liked best, i did not choose based on performance but based on my own personal abilities, I even became as brave as tweaking some of the ideas. Before i knew it i had so many plans and ideas for making a great site that i needed 10 of me to do it.

Doing everything you want to do takes time and effort and sometimes it takes so much effort that you can't psychically do it by yourself. Since i had no help i decided to divide my process into phases, i ended up with 5 phases in total. Right now i'm at phase 1, and i'm only %20 through the process.

The point is, there are lots of great articles out there, keep reading them and take notes but don't pick one and bank all your money on it. As our Wall St. friends always say "Never put all your eggs in one basket"

here are some great sites to get you started with, i promise to have a great list of articles soon.

ProBlogger - self explanatory

DoshDosh - blog and SN marketing

HipMojo - great set of blog/project articles

Will Price - about blogging and creating traffic

Smashing Magazine - blog and blog design articles

I love Typography - content in essence is typography

A List Apart - I think everybody knows this one already

Andy Rutledge - probably better than "A List Apart" wink!

Seth Godin

Brand Autopsy

Branding & Marketing

Buzz Marketing for Technology

Conversation Agent

Web Ink Now

Entrepreneur's Journey - The name says it all

BNet - Business Management Articles

Get Rich Slowly - Knowing your finances is just as important as knowing your CSS/HTML

Simple Dollar - Another finance/saving blog

 Above though a lot of links are still a small fracture of my own resources for wishing to get somewhere on this internet. I know i can because i've made plans and have calculated every step of the way but this how i do things in general, also in part it's my job.

I hope this little blog article give you the hope and motivation to start researching your own next big break! remember we can only make it happen for ourselves, nobody is going to hand a successful business you have to fight for it.