While success comes at a steep price for only a few websites, failure however needs no effort at all. It is easy to fail.and you never feel bad for failing if you’ve never put any efforts to begin with but what if you did and put in extra efforts and still failed. Failing is discouraging, frustrating and most often causes depression but in every failed attempt we have an opportunity to move a step closer to success.

If there is a Will, There is a Way!

Since this is not a philosophy or psychology blog i won’t get into how we fail as human beings and rather focus why we fail as website owners. It’s much more attractive and relevant.

There is a saying that 2 wrongs don’t make it right but when it comes to failure and success, 2 failed attempts could lead to success. Therefore i’m not saying avoid failing at all costs but rather look at your failures from a more positive point of view. Figure out how you failed and try fix it; figure out what failed you so can avoid it next time, keep the attempts going until nothing else fails you and boooom No Failures = Success

so what are the common thing that cause a website to fail?

5 Major Reasons for Failure

1. Lack of Strategy
2. Dependent on Buzz/PR
3. Forgetting People/Users
4. Wrong Ego
5. Fear of Risks

Lack of Strategy

You don’t know why your website should exist. More importantly you’re not exaclty sure who should be using your site and last but not least, your site doesn’t address the needs or serve benefits.

Having a strategy is like having an open eye vision, you know where you are and where you want to go and what strategy does is to layout the path that would get you to your goals. You can’t wake up one day and see a million people on your site but instead you have to wake up everyday and fight for people to visit your site one person at a time. It’s a Process!
 

Dependent of Buzz/PR

You’re too desperate to be mentioned by TechCrunch, Mashable, Wierd, Times, etc... if this is the only that you think you can become successful you might as just NOT do anything, relax and forget about the web business. But if it’s your goal to be mentioned by the above sites or companies in a year then that’s a legitimate proposition, simple go back a step and work on strategy and i can gaurantee you that you will achieve your goals but let me warn you everyday tons of websites, projects, softwares, ideas get mentioned on these sites how many of them do you became successful afterwards? not that many!
 

Forgetting People

You’re site need traffic, that’s the primary measure of sucess and source of income. The sucess of your site depends on the people that visit your site so WHY DO YOU IGNOR THEM?

In my experience take care of people and everything else will take care of itself. make sure you have a easy to use site layout, easy to read, easy to get around and discover new thing but most importantly easy to understand the true benefits of the site. When you serve people benefits they all of a sudden value what you’re doing and that is GOLD!
 

Wrong Ego

Want to be like Scoble to become successful like Scoble? Wrong Ego kills in any business. It’s ok express your opinions and wanting to stand for something but if your ego is blinding you from seeing the truth it will aggrevgate your audiece and you will lose them. Not to mention that it’s extremely hard to gain trust and respect if you have the Wrong Ego!
 

Fear of Risks

No Risk, No Reward! should i say more?
 

Be prepared for risks in this business. Being prepared allows you turn dumb risks into calculated ones. You have to be on top your game and make decision on the fly. On the internet time is something you don’t have and just like the real world time is something you will never get again.

So go do it, and do it with a bang and don’t forget to keep the above 5 things in mind.