It doesn't matter if you own a simple blog or a complex web app, to survive you need to be mentioned on other news blogs and editorial news sources as often as possible. While you might look at being mentioned on news sources as publicity, in reality what you getting is far more important; you're gaining respect and acknowledgment. So next time you're thinking about how you can be mentioned on popular sites like TechCrunch, Mashable, GigOm, CNET, Wired, or any other on constant basis think about how you can build up on your reputation first and everything else would fall into their place much easier.

important: A full featured website that has done all the needed development up front and doesn't need to do much else is unfortunately newsworthy only once. If you don't need to innovate or improve on your perfection then there isn't much else news sites can talk about other than what they have said at the beginning. Take the examples of Truemors, Pownce, and Answers.com for example, they have not done any major updates or upgrades since the last time of their world wide web coverage. They haven't even redesigned their site and as a result you don't see them being mentioned on news blogs. Why is that? well, they don't have anything news worthy.

The trick of publicity savvy and business minded innovators is to draw a very complete and solid plan but release in phases. revealing all your cards at once doesn't do you any good but having something new to show for every few weeks keeps blogs on their tails as to what you have in store for them. Though most of the things you want to do are pre-planned but a multi phase release shows that you are constantly innovating under the hood, it also shows that you are pretty serious when it comes to taking care of business not to mention that you are trustworthy when it comes to taking care of people and that makes you newsworthy on a constant basis. Take the examples of FaceBook, Apple and Google, none of the news sites can't get enough of them, not because their are brand names but because they have something new that news sites can talk about. How do you think great brands are built anyways???