Every business in any industry depends on the ability of it's managing team to be able to make decisive and crucial decisions but there comes a time where a true leader has to put his/her feet down and make THE Final decision. The creative and innovative cycle of any product or service is never ending. You can always come up with a better idea, perfection is at infinite.

Executive Decision making is a quality true leaders are born with. It's the ability to say enough is enough lets make something happen with what we've got or else we're going to lose our chance.

The lack of Executive decision making is truly evident in web startups. They never run out of creative ideas to do with their web sites but what they mostly end up with is not just lost chances but totally wrong products for the wrong target market.

Tell if you've done this before:

You come up with an idea that a small team around you (or a few of your friends) label it "brilliant". You spend countless hours mapping all your ideas together. You start the development process but every other week another new idea hits you and with all excitement you add it to your production queue and push off the launch date by a few more weeks. It's been a year since you started, you were suppose to launch by now but because of all the things you've added you'd need another 6 months to develop. meanwhile you're on sites like mashable and techcrunch and they have just announced a site that is doing exactly what you originally thought of doing. you start crying. you keep telling youmeanwhile most of the blogs can't seem to get enough of the competitor site even though you think their glass is half empty.

Another year passes and you're site is finally done and you're ready to launch but you no longer have just one competitor but  4 other sites have joined the niche market. you contact all of the big blogs and any PR source you can get your hands on but they turn you down and label you as "Just another [blank]", you tell your self i came up with the idea first a little under 2 years ago but now it's prime time is long over, there are enough competitors dominating the market that no matter how much publicity you even get it won't help your cause.

you've wasted 2 years of your life, you've missed yet another opportunity wave and now you've have to go through the innovation process all over again for a totally new and unique idea. The question is "are you going to learn from your bitter experience?"

if this has not happened to you still the same type of question still applies. Are you going to learn from the mistakes many sites are making today?

Executive Decision Making is all about optimizing your opportunities instead of wasting them. It involves sacrifice, it's a hard and risky decision but at least you won't waste 2 years of your life and wonder about it after.r self this site only has half of the features you're going to have.

While success comes at a steep price for only a few websites, failure however needs no effort at all. It is easy to fail.and you never feel bad for failing if you’ve never put any efforts to begin with but what if you did and put in extra efforts and still failed. Failing is discouraging, frustrating and most often causes depression but in every failed attempt we have an opportunity to move a step closer to success.

If there is a Will, There is a Way!

Since this is not a philosophy or psychology blog i won’t get into how we fail as human beings and rather focus why we fail as website owners. It’s much more attractive and relevant.

There is a saying that 2 wrongs don’t make it right but when it comes to failure and success, 2 failed attempts could lead to success. Therefore i’m not saying avoid failing at all costs but rather look at your failures from a more positive point of view. Figure out how you failed and try fix it; figure out what failed you so can avoid it next time, keep the attempts going until nothing else fails you and boooom No Failures = Success

so what are the common thing that cause a website to fail?

5 Major Reasons for Failure

1. Lack of Strategy
2. Dependent on Buzz/PR
3. Forgetting People/Users
4. Wrong Ego
5. Fear of Risks

Lack of Strategy

You don’t know why your website should exist. More importantly you’re not exaclty sure who should be using your site and last but not least, your site doesn’t address the needs or serve benefits.

Having a strategy is like having an open eye vision, you know where you are and where you want to go and what strategy does is to layout the path that would get you to your goals. You can’t wake up one day and see a million people on your site but instead you have to wake up everyday and fight for people to visit your site one person at a time. It’s a Process!
 

Dependent of Buzz/PR

You’re too desperate to be mentioned by TechCrunch, Mashable, Wierd, Times, etc... if this is the only that you think you can become successful you might as just NOT do anything, relax and forget about the web business. But if it’s your goal to be mentioned by the above sites or companies in a year then that’s a legitimate proposition, simple go back a step and work on strategy and i can gaurantee you that you will achieve your goals but let me warn you everyday tons of websites, projects, softwares, ideas get mentioned on these sites how many of them do you became successful afterwards? not that many!
 

Forgetting People

You’re site need traffic, that’s the primary measure of sucess and source of income. The sucess of your site depends on the people that visit your site so WHY DO YOU IGNOR THEM?

In my experience take care of people and everything else will take care of itself. make sure you have a easy to use site layout, easy to read, easy to get around and discover new thing but most importantly easy to understand the true benefits of the site. When you serve people benefits they all of a sudden value what you’re doing and that is GOLD!
 

Wrong Ego

Want to be like Scoble to become successful like Scoble? Wrong Ego kills in any business. It’s ok express your opinions and wanting to stand for something but if your ego is blinding you from seeing the truth it will aggrevgate your audiece and you will lose them. Not to mention that it’s extremely hard to gain trust and respect if you have the Wrong Ego!
 

Fear of Risks

No Risk, No Reward! should i say more?
 

Be prepared for risks in this business. Being prepared allows you turn dumb risks into calculated ones. You have to be on top your game and make decision on the fly. On the internet time is something you don’t have and just like the real world time is something you will never get again.

So go do it, and do it with a bang and don’t forget to keep the above 5 things in mind.