I don't care what people say but being optimistic at all times is the worst thing you can be. If you are optimistic at all times then you are in a state of fully daydreaming. In your mind the underdog always wins; web site traffic pours like thunderstorm; money grows on trees; and stock market always goes up and so on...

At the same time being Pessimistic at all times is equally worse. In your mind you have the worst luck; you can never win; there are too many other people better than you; everything you try to do the opposite happens. People who are pessimistic at all times tend to not do anything at all because they say to themselves "if i'm going to fail then why bother trying!" and my answer is always "but if you don't try, you never know!".

Here is where the balance comes in, both optimists and pessimists are only right about half of the things and in the real business world they fully compliment one another. since examples are the best way to convey a message here are a few of them:
 

1)

OPTIMIST would say:
"We have a web 2.0 idea and when we make it and launch it, within 1 year we'll be like google"

PESSIMIST Would say
"We can never beat or match google so why bother"

BALANCE of the two results:
"It's hard to beat google, but we still have a chance to make good grounds, and what if we never get the traffic we need to make decent money so what do we have to do? lets plan this to the smallest detail"
 

2)

OPTIMIST would say:
"We have an idea and millions of people would want it"

PESSIMIST Would say
"it's a stupid idea because nobody would want it"

BALANCE of the two results:
"What would make a million people want it? and what do we need to consider if nobody wants it? Either way lets put our target getting a 1,000 customers first then we can worry about the next 10,000 and the next 100,000 and eventual million target"

What is the BALANCE?

Balance allows you to see things in perspective, like seeing both sides of the coin, it helps you plan for the best and the worst. Knowing about the worst things allows you to be prepared in case they happen, also knowing there even worse things that could happen also gives you enough motivation to be optimistic about even the little gains. Balance allows you appreciate you gains, your efforts and your life. It's helps you avoid pitfalls and makes every mistake a step closer the ultimate success.
 

So go ahead and be pessimistic and optimistic at the same time. It's only good for you!

You know the Cliche "Time is Money", now a days seconds are even more money. Regardless of who you are or where live there is only 24 hours per day. The art of time is about putting every hour, minute and second into productive work. So lets do it...

Due to Health lets give our bodies a 5 hour sleep period. That's right 5 hours, you are young and can do this, unless you're not then you can sleep for 6-7 hours max. The point here is that sleep is a good thing, it refreshes your body and with no activity your brain power can rest. It is important to have a great sleep while you sleep because of have i have in store for you.

So we are left with only 19 hours now, so much for 24 hours of productivity! Lets make this 19 hours really work for you. Before you jump into filling up you daily schedule with lots of tasks lets take a step backwards. Look back to the past week or so, what are the most important things you need to for the FUTURE. If you have immediate tasks and responsibilities coming up then they take the higher priority so make a list of them. Now, try to come up with a LONG list of everything you think you should be doing for today. A long list is a very detailed list in case you didn't know. Divide each task into smaller elements, for example, if you are going to write a blog post then dividing it into little tasks mean counting research, inspiration, draft write up, image creation, factualization, link baiting, to finalizing draft and publishing it. Knowing the little details allow you to dedicate a certain amount of time to each task this way if you thought writing a post would only take an hour would not end costing you 2 hours on researching alone. Keep doing this for all the tasks you have to do for the day.

Listing all the stuff in your time sheet is not enough, you have to actually stick to it and perform each of them to the second, so if you assigned yourself with 20 minutes of research as soon as your 20 minutes are up stop the research and move on to the next task. Don't worry if your research sucks, you don't expect to become extremely efficient in just one day did you???

Practice makes perfect! The first a few days are going to be rough but after that your brain and positive energy adjust themselves to your new routine. The trick is not to go back to the old you, it's like quitting smoking for 2 days but picking it up again, you won't live cancer free because of those 2 days.

When your level of efficiency picks up you'll realize that before you were spending 2 hours on research like tasks that were getting you no where to now that you can do resulting research in just 15 minutes. Now just imagine with your new level of efficiency if you had 2 hours to do tasks you normally do in 15 minutes, imagine the glorious results. This is actually how quality and innovation happens. You can apply this to almost any task you can imagine. I personally even analyze my driving, shopping, online surfing, books and magazine readings and everything else you can imagine.

I only started to really care about my time since mid last year and it has done wonders for me in terms of my performance at work, my side projects and running multiple sites and managing couple of web projects. Without managing my time i would have never been able to take care of 2 projects let alone the things i do now!

Time Management is one of those important elements that contribute to any type of success. Manage your time effectively and efficiently and you'll be managing a huge bank account!!!

here are some great resources for managing time that would help you get going:

BOOK - Getting Things Done: The Art of Stress-Free Productivity

BOOK - The 7 Habits of Highly Effective People

BOOK - Time Management for the Creative Person

SITE - Mind Tools - Time Management

ESSAY - First Things First  < Very important Essay

SITE -  Time Scheduling and Time Management for dyslexic students

Software - ToDoList  or something similar

It is obvious that business is about managing money. You'd be surprised to know that majority of Online Businesses, web developers, designers, advertisers and bloggers cannot manage money. This is probably one of the biggest reasons why web 2.0 sites go after funding the VC firms look into management and want to see a manager with at least MBA running things.

Managing money is about what you can, cannot and should not buy. Just because you have money doesn't mean that you should spend right away. Sometimes the biggest mistake a starup makes revolves around spending money at the wrong time towards the wrong thing.

Managing Money is about being smart and thoughtful with money, here are a few ways to be smarter with money

Expenses

No matter who you are or what you do you've got expenses whether you like it or not. Being smart with money would allow you to analyze your expenses, take out the unnecessary ones or bargain for better deals. For example, there are hundreds of options for having a cell phone plan, but researching a little about you talking habits allows you select the most appropriate plan that over time saves you money. You can apply this to cars payments, office lease, Internet and tv bills, computers equipment, starbucks coffee, lunch and dinner.

Employees

If you are working on your own then you are your own employee and not your own boss. If you are in the online business and you're making money then the chances are that there multiple employees working in that company. Most startups, as soon as they come in contact with money they go crazy with hiring thinking that the same money they're making this is going to continue to next year and year after that. Not so fast, in the online work you can be on top one months and at the bottom by years end. Never estimate or speculate when it comes to online. Keep you team small, and hold on tight to your money.

Hosting

Hosting can be very cheap or very expensive, but did you know that it doesn't matter what kind of hosting you start with for as long as it is flexible enough to grow as you grow. If you have a blog, or thinking of starting one, think for a second what is your blog going to be, if it's a hobby blog then a cheap shared hosting with $5-10/month hosting is good enough, but if you intend to really promote the site and make a bit of income on the side while holding your day job then stay away from shared hosting and go with a small Virtual Server for $30-50/month and as the traffic to your site grow so can your server resources this way you don't have to spend more that you need.

I know a few startups that before they even had a decent application on their hand they were going around shopping for servers and co-location options. As a startup stick with small, go with a small Virtual Server, this way if you hit big you can easily upgrade to fully dedicated servers and multi server with load balancing options but don't blow the money you don't have right from the get go, what if you're doesn't pick up at all, all that money wasted!!!

Marketing

Every business, website or blogs needs to be marketed otherwise how would people find out about it. But did you know that in this day and age the most effective marketing doesn't actually cost a penny? all it costs it time! in the next article i will be talking a great deal about this.

10 years ago i started building website, what started as a hobby and fascination turned into a healthy source of income. I put myself through design school by designing websites and the education i received allowed me to look at websites from a psychological and strategic point of view.

It is not an easy task to sell strategy with a website design pitch. Price wise is much higher and graphically it might not make much difference but of course the results are like night and day. I have a very solid track record that i'm very proud of, i have never worked on a web project that included strategy and failed!

so when i talk about web strategy in construction phase, what do i mean?

3 Strategic Elements every site should have

• Characteristics
  
• Objectives with Benefits
  
• Focus

If you research any of the successful website you will all of the above elements in them. Similarly if you'd like to know if a project is going to fail or not all you have to do is to figure out if the above elements are available or not.

Characteristics

Content and softwares are soulless. They are just a piece of information laid out on an even more soulless canvas. Content by itself is not attractive, but we can give it a zing by giving it a little bit of attention. Content represents the voice of the author, therefore to give content soul we must setup our writing guidelines to have more personal voice embedded into our content.

Some of the blogs that you read constantly and love use the personal voice to give their content soul. When you read these blogs you can imagine the writer writing them, that's very powerful.

The design of the website should also reflect you, the owner of the site. The worst thing a designer can do to his/her client is to make any project a personal and self reflective project. If you are designing a blog for another blogger try to understand who he/she is and try to deign it to reflect them simply because they are going to be the writers of that blog and if the soul of the content doesn't match the design of the site then people wouldn't be able to trust the writer right away. This is probably the biggest reason why i suggest to every client to stay away form already design templates. Worst case scenario, if they like to go with a template try to convince them to at least customize the color to reflect their personality.

Objective with Benefits

People don't buy Concepts, they buy Benefits!

If your site doesn't offer benefits to people then there isn't much reason for them to visit your site. at the same time if your site only offers one benefit that they can take at anytime then people don't have another reason to visit your site again!

Benefits are the very reason people build loyalty to any site. They are also give your site value. So you want to strategize your site to offer benefits as constantly and as frequently as possible. The more benefits you give out the more loyal people will become and the faster you will grow.

for blogs, benefits are as simple as writing "How to" Tutorial articles, for example, how to build a logo with photoshop, or How to save money, or How to fix a car. How To's are just one example, Tip, Tricks, Secrets, Special Offers, and educational articles also serve a lot of benefits people appreciate as well.

Focus

Focus is hard to achieve, and even harder to maintain. Focus is knowing what your site is about and maintaining the same Niche Market focus everyday and every year!

It is hard, i admit, how much can you write about the same topic over and over again and not just worry about running out of ideas but also worry about boring the hell out of the audience.  To avoid boring people keep revisiting the soul of your content, also revisit my Branding Article. When Choosing a Niche Topic you're actually choosing a Niche Target Market. Target market has to be big enough to make business sense but not too big and broad that it wouldn't stick. Also it is a great idea to have multiple Niche blogs to avoid boredom for yourself as well.

so before you start yet another blog, rethink why you want to start it, if it is going to be a hobby are you willing to keep it a hobby but if not

While success comes at a steep price for only a few websites, failure however needs no effort at all. It is easy to fail.and you never feel bad for failing if you’ve never put any efforts to begin with but what if you did and put in extra efforts and still failed. Failing is discouraging, frustrating and most often causes depression but in every failed attempt we have an opportunity to move a step closer to success.

If there is a Will, There is a Way!

Since this is not a philosophy or psychology blog i won’t get into how we fail as human beings and rather focus why we fail as website owners. It’s much more attractive and relevant.

There is a saying that 2 wrongs don’t make it right but when it comes to failure and success, 2 failed attempts could lead to success. Therefore i’m not saying avoid failing at all costs but rather look at your failures from a more positive point of view. Figure out how you failed and try fix it; figure out what failed you so can avoid it next time, keep the attempts going until nothing else fails you and boooom No Failures = Success

so what are the common thing that cause a website to fail?

5 Major Reasons for Failure

1. Lack of Strategy
2. Dependent on Buzz/PR
3. Forgetting People/Users
4. Wrong Ego
5. Fear of Risks

Lack of Strategy

You don’t know why your website should exist. More importantly you’re not exaclty sure who should be using your site and last but not least, your site doesn’t address the needs or serve benefits.

Having a strategy is like having an open eye vision, you know where you are and where you want to go and what strategy does is to layout the path that would get you to your goals. You can’t wake up one day and see a million people on your site but instead you have to wake up everyday and fight for people to visit your site one person at a time. It’s a Process!
 

Dependent of Buzz/PR

You’re too desperate to be mentioned by TechCrunch, Mashable, Wierd, Times, etc... if this is the only that you think you can become successful you might as just NOT do anything, relax and forget about the web business. But if it’s your goal to be mentioned by the above sites or companies in a year then that’s a legitimate proposition, simple go back a step and work on strategy and i can gaurantee you that you will achieve your goals but let me warn you everyday tons of websites, projects, softwares, ideas get mentioned on these sites how many of them do you became successful afterwards? not that many!
 

Forgetting People

You’re site need traffic, that’s the primary measure of sucess and source of income. The sucess of your site depends on the people that visit your site so WHY DO YOU IGNOR THEM?

In my experience take care of people and everything else will take care of itself. make sure you have a easy to use site layout, easy to read, easy to get around and discover new thing but most importantly easy to understand the true benefits of the site. When you serve people benefits they all of a sudden value what you’re doing and that is GOLD!
 

Wrong Ego

Want to be like Scoble to become successful like Scoble? Wrong Ego kills in any business. It’s ok express your opinions and wanting to stand for something but if your ego is blinding you from seeing the truth it will aggrevgate your audiece and you will lose them. Not to mention that it’s extremely hard to gain trust and respect if you have the Wrong Ego!
 

Fear of Risks

No Risk, No Reward! should i say more?
 

Be prepared for risks in this business. Being prepared allows you turn dumb risks into calculated ones. You have to be on top your game and make decision on the fly. On the internet time is something you don’t have and just like the real world time is something you will never get again.

So go do it, and do it with a bang and don’t forget to keep the above 5 things in mind.