Bam Azizi & Company is compromised of network of talented and unique experts in the field of design and strategic branding. While Bam Azizi & Company does not hold a head office, however its members come together on a project by project basis to solve some of the most interesting and exciting challenges.  The areas that we work together are:

STRATEGY CONSULTING

All decisions involve a level of risk. Clearly defining and quantifying that risk is a key to effective decision-making. With many years of experience we have developed our own proprietary research methodologies to assist in these decisions whether it be the choice of a new name or package design, the repositioning of an existing brand or the introduction of a new one.

• Competitive analysis
• Strategic planning
• Strategic vision
• Portfolio management
• Both business-unit and corporate strategy
• Build truly effective innovation organizations
• Identify what leaders need to do to create an innovative culture
• Business prioritization and ROI
• Site strategy and effectiveness
• Field Research and competitive audits
• Usability and site analytics
• Scenario modeling & design

BRAND STRATEGY

Brand strategy is the assimilation of data into the functional, inspirational and aspirational benefits of the brand. Our brand consultants work in partnership with our clients to identify new or hidden market opportunities and to help position their brands for short-term impact and long-term value. We then help articulate that positioning through a clear and codified brand architecture system. Our consulting process involves:

• Brand Positioning
• Brand Framework
• Stakeholder Messaging
• Brand Architecture
• Brand Workshops

NAMING AND IDENTITY

The brand name serves as the foundation of a successful brand and is an asset of enormous value. Effective names project the personality of a product, service or company and should inspire the quality and integrity of what they represent. We work with our clients to create entire verbal identity systems that project the brand's tone of voice through all communication channels. Our services include:

• Corporate and Product Naming
• Cultural and Linguistic Evaluation
• Corporate Tagline Development
• Nomenclature Systems
• Identity Development
• Visual Design Systems
• Identity Guidelines

EXPERIENCE DESIGN

• Brand experience audits
• Rich media design & development
• Information architecture
• Visual and Interface Design
• Content audits, classification and Recommendation
• User experience design
• Original rich media content creation
• Needs Analysis
• Online Communications Guidelines

INTERACTIVE MEDIA

• Online Audit and Recommendation
• Needs Analysis
• Online Communications Guidelines
• Visual and Interface Design
• Content Development
• Information Architecture

MARKETING & PROMOTION

• Package Design
• Sales Materials
• Advertising
• Tradeshows and Special Events